What is a Copywriting Side Hustle?
Are you looking for a way to make some extra cash? Have you always dreamed of working from home but needed help figuring out how to get started? Well the Copywriting side hustle is perfect for you! This highly scalable business model is one of the best ways to take advantage of the digital economy and create a profitable freelance career.
Whether you’re brand-new or have been considering starting your own copywriting business, this blog post has everything you need to know about launching your copywriting side hustle successfully. Keep reading to learn more about why copywriting could be the ideal work-from-home job for you!
With the introduction of AI this has made the copywriting side hustle even easier to start learn about automated content generation.
What is copywriting and why it’s a great side hustle
Copywriting is the art of persuading people to take action through written words writing persuasive them. It’s a type of content writing that focuses on creating marketing or promotional materials such as advertisements, product descriptions, sales pages, and website copy. Every business needs effective copy to attract potential customers and generate leads, making copywriting an in-demand skill.
The copywriting side hustle offers a ton of benefits. First and foremost, it’s an excellent way to earn money on the side while still having the flexibility to work around your current schedule. With the copywriting side hustle, you can work from anywhere in the world as long as you have an internet connection, making it perfect for those who want a location-independent career. As a freelancer, you also have control over your workload and can choose to take on as much or as little work as you want.
Key skills for a successful copywriting side hustle
While having a natural flair for writing is helpful, to have successful copywriter side hustle requires more than just good grammar and spelling. Here are some key skills you should have to excel in this field:
- Persuasive Writing: For the copywriting side hustle, your job is to persuade people to take action, whether it’s making a purchase, signing up for a service, or subscribing to a newsletter. You need to be able to write compelling and persuasive copy that resonates with your target audience.
- Research Skills: To create effective copy, you need to have a good understanding of your client’s industry, product or service, and target market. This requires excellent research skills and the ability to gather information from various sources.
- Creativity: Creativity is essential in copywriting. You need to be able to come up with unique and engaging ideas that will capture the attention of your audience.
- Marketing Knowledge: While you don’t necessarily need a marketing degree, having some knowledge about marketing principles and techniques can help you create more effective copy for your clients.
- Attention to Detail: As a copywriter, you need to be meticulous when it comes to grammar, spelling and punctuation. Attention to detail is crucial to creating the high-quality and error-free copy.
Now that you know what copywriting is and why it’s an excellent side hustle, let’s explore the steps to get started:
Copywriting is a broad field, so it’s essential to pick a niche or specialize in a particular type of copywriting. This could be anything from e-commerce to health and wellness or B2B marketing. By choosing a niche, you can tailor your copywriting courses and services and target specific clients.
Create social media profiles:
Social media is a powerful tool for promoting your services and connecting with potential clients. Create profiles on various social media platforms, like LinkedIn, Twitter, and Instagram to showcase your writing skills and experience.
Having an online portfolio is crucial for showcasing your work and attracting prospective clients. Use platforms like WordPress or Wix to create a professional-looking website that highlights your skills, services, and rates.
Start writing for free to build samples.
If you have yet to gain any previous copywriting experience, consider writing for free to build up your portfolio. You can offer your SEO copywriting services to friends and family or reach out to small businesses in your chosen niche.
Pitch your network to find leads.
Leverage your network and reach out to friends, family, colleagues, and former clients to let them know about your copywriting side hustle services. Word-of-mouth is a powerful marketing tool that can help you land your first clients expect your first few clients.
Use writing job boards to get paid gigs.
There are several writing job boards where businesses and individuals post copywriting gigs. Some popular ones include ProBlogger, Freelance Writing Gigs, and BloggingPro. Create profiles on these sites to apply for paid freelance writer opportunities.
Tips for creating high-converting content for your clients
As a copywriter, your ultimate goal is to create high-quality and effective content and marketing materials for your clients. Here are some tips to keep in mind when working on projects:
- Know your target audience: Understanding who you’re writing for is crucial to creating an effective copy. Research their demographics, interests, and pain points and use this information to tailor your messaging.
- Focus on benefits, not features: Instead of just listing product or service features, focus on the benefits and how they will improve the customer’s life. People are more likely to take action when they see what’s in it for them.
- Use clear & concise language: The best copy is easy to read and understand. Use simple language and avoid jargon or technical terms that might confuse your audience.
- Include a strong call-to-action: Every piece of copy you write should have a clear call-to-action that tells the reader what to do next. Whether it’s “Sign up now” or “Get your free trial,” make sure it’s compelling and easy to find.
- Proofread your work: Before submitting any copy, make sure to proofread it for errors. Typos and grammatical mistakes can make your work appear unprofessional and reduce its effectiveness.
Strategies to optimize a blog post or website copy for SEO purposes
Search engine optimization (SEO) is essential for increasing website traffic and visibility. Here are some strategies to optimize your landing pages, blog posts or website copy for SEO purposes:
- Use relevant keywords: Research and use keywords that your target audience is most likely to search for. Place them strategically throughout your content without overstuffing.
- Write high-quality content: Quality is key when it comes to SEO. Write informative, engaging, and relevant content that adds value to your audience.
- Include internal & external links: Linking to other pages on your website (internal links) and authoritative websites (external links) can help improve your search engine ranking.
- Optimize meta descriptions: Meta descriptions are the short descriptions that appear below a web page’s title in search engine results. They should be concise, informative, and include relevant keywords.
- Use alt tags for images: Search engines can’t read images, so using alt tags helps them understand what the image is about and improves your chances of ranking higher in image searches.
Doing a copywriting side hustle has its advantages, but what are the disadvantages?
Firstly, copywriting as a side hustle requires time management skills as you balance it with your day job. Secondly, finding consistent clients can be challenging at first. It may take some time and effort to build a steady stream of income from your copywriting skills.
How much can I earn as a freelance copywriter?
The amount you can earn varies depending on your experience, niche, and the types of clients you work with. However, on average, freelance copywriters can earn between $50-$100 per hour.
Is it necessary to have a background in writing or marketing to become a copywriter?
While having a writing or marketing background can be beneficial, it’s not necessary to become a successful copywriter. With practice and dedication, anyone can learn and excel in the field of copywriting. So don’t let a lack of formal education hold you back from pursuing this side hustle! With hard work and determination, you can become a successful copywriter.
Copywriting is a flexible and lucrative side hustle that can provide you with a steady stream of income. By following the steps outlined in this document and continuously honing your writing skills, you can build a successful freelance copywriting side business.
Remember to choose a niche, create social media profiles, launch an online portfolio, email campaigns pitch your network, use job boards to find gigs, and implement effective copywriting strategies to optimize your work for SEO.
With determination and hard work, you can turn your passion for writing into full time job or a profitable side hustle. So why wait? Start building your copywriting career today! Keep learning, stay creative, and never stop honing your craft. The opportunities are endless in the world of copywriting – embrace them and watch your business thrive.