Tired of boring, static emails? Say hello to Mailmodo – the interactive email marketing platform that takes engagement to the next level.
Founded in 2020, Mailmodo is an innovative email marketing platform tailored for small and medium-sized businesses. As part of the renowned YCombinator program, Mailmodo has seen rapid growth thanks to its focus on interactive email capabilities not found in other platforms.
What makes Mailmodo unique is its strength in AMP emails and interactive email creation. These allow for more engaging and customized email campaigns that convert better.
Who is Mailmodo best for? Both B2B and B2C companies want to level up their email marketing through interactivity. The platform is easy to use yet packed with advanced features to take your emails to the next level.
Mailmodo The Must-Use Features
Mailmodo is an interactive email marketing platform that offers a drag-and-drop editor, visual automation builder, AMP and interactive emails, and more. It’s easy to use and has a great free plan.
- Drag-and-drop editor
- Visual automation builder
- AMP and interactive emails
- 63 modern email templates
- Interactive widgets inside emails
- AI subject line generator
What Are Interactive Emails?
Interactive emails differ from regular emails in one key way – they allow the recipient to interact with content and elements within the email itself. For example, an interactive email created with Mailmodo could contain:
- Clickable images/buttons that expand to reveal more content or link off to a website
- Quizzes or polls that readers can respond to
- Interactive calculators or configurators
- Scrollable content blocks that encourage scrolling
- Shoppable product galleries they can browse and purchase from
- Forms and surveys they can fill out and submit
The key is getting readers to engage rather than just passively reading. Interactive elements catch their attention and get them to participate. Read the full guide on Inbound Marketing
The Benefits of Interactive Emails
Now that you know what interactive emails are, let’s explore why you should be using them:
Interactive content grabs attention and keeps readers engaged longer. Elements like quizzes, calculators, and expandable content pique curiosity and interact with users.
Higher Conversion Rates
By putting interactive elements like order forms and product galleries right inside the email, you eliminate friction and make it easy for readers to convert. Mailmodo makes adding these elements simple.
Improved Brand Perception
Visually appealing, interactive emails created with Mailmodo make brands seem technologically advanced and innovative.
More Opens and Clicks
Curiosity drives people to open and click interactive emails more often. The expanding content and clickable elements entice them to engage.
Better Data and Insights
Interactive emails allow you to collect data through forms, polls, and quizzes. This provides valuable user insights. Mailmodo’s forms make gathering data easy.
Stand Out in the Inbox
In a sea of promo emails, interactive content makes your message stand out and gets it noticed. Mailmodo helps you create emails that stand out.
Clearly, interactive emails provide some major benefits. Next, let’s look at how you can start creating interactive campaigns with Mailmodo
How To Create Effective Interactive Email Campaigns With Mailmodo?
Designing truly engaging interactive emails takes strategic planning and creative execution. Follow these tips for success:
Choose the Right Interactive Elements
Align interactive content with your goals. For example, use a shoppable gallery for a promo, a calculator for content upgrades, or a poll/quiz for lead gen. Mailmodo has many great elements to choose from and is easy to use with its editor. Don’t just add interactivity for its own sake.
Make it mobile-responsive
Over half of the emails are opened on mobile. Ensure your interactive email works seamlessly on mobile devices. Test on different screen sizes. Mailmodo makes responsive design easy.
Write Compelling Copy
Your words should pique the reader’s curiosity and prompt interaction with the elements. Write short paragraphs in an engaging style
Make it Easy to Interact
Minimize the effort required to interact. Make buttons and clickable images prominent. Ensure forms and quizzes are short and easy to fill out. Mailmodo’s drag-and-drop editor makes this simple.
Use Mailmodo Clean, Uncluttered Designs
Preserve readability with ample white space between paragraphs and a clear visual hierarchy. Avoid distractions. Mailmodo has many great templates that follow this principle.
Add Value for Readers
Interactive content should enrich the reader’s experience and make their life easier (e.g. a savings calculator). It shouldn’t be gimmicky or self-promotional.
Include a Clear CTA
Every interactive email should include a strong call to action to convert readers into buyers, subscribers, or leads. Mailmodo’s template library can help with effective CTAs.
Follow these tips and your Mailmodo interactive emails are sure to impress and engage your audience!
How To Create Interactive Emails In Mailmodo: Technical Tips
Creating interactive emails requires some technical knowledge. Here are tips on how to build highly interactive, engaging emails with Mailmodo:
Use AMP for Email With MailModo
AMP (Accelerated Mobile Pages) allows you to embed interactive components like surveys and product galleries directly into the email body. Mailmodo is designed for automated AMP emails.
Here is a quick overview
Automate AMP email with Mailmodo
Mailmodo’s ‘Journeys’ automate emails based on user behavior and data. The drag-and-drop editor makes it easy to create user journeys. Simply drag and drop elements to build sequences with actions, delays, and conditions. Journeys run automatically in the background once created. Use them for welcome sequences, lead nurturing, and more. View summary stats and logs for each Journey. Mailmodo handles basic automation well. For more advanced options, use webhooks or the API.
Familiarize Yourself with HTML
Mastering HTML/CSS will allow you to customize Mailmodo’s interactive elements and create more complex email layouts.
Use Mailmodo To Support Interactivity
Mailmodo fully supports interactive content blocks and AMP. Mailmodo excels at interactive emails.
Test Extensively With Mailmodo
Test interactive emails across different devices and email clients. About 20-25% of recipients will see the fallback static version.
Pay Attention to Email Size
Large file sizes can hinder deliverability. Compress images and limit animation. The ideal size is under 100KB.
Get the Right Development Resources
If you need help building highly advanced interactive emails, partner with a developer who specializes in HTML email coding. Or use Mailmodo’s easy drag-and-drop builder.
The technical side of interactive emails may seem daunting, but start slowly and master the fundamentals first with Mailmodo. With a bit of time and practice, you’ll be able to create unique interactive experiences within your email campaigns.
Tips for Successful Interactive Email Campaigns With Mailmodo
Ready to execute your first interactive email campaigns with Mailmodo? Here are some tips to help you achieve success:
Split Test Different Interactive Elements
Try different interactive content blocks and subject lines with Mailmodo, then A/B test to see which performs best.
Personalize the Experience
Use Mailmodo’s merge tags to personalize content and increase relevancy.
Focus on Deliverability First
Creating emails that reliably land in the inbox should be priority #1. Master deliverability before adding complex interactivity with Mailmodo.
Match Content to Reader Stage
Use Mailmodo’s interactive elements that make sense for where readers are in their journey. Surveys for leads, product galleries for existing buyers, etc.
Monitor Opens and Clicks in Real Time
See overall open and click rates, but also Mailmodo interactive element click-through rates. Remove underperforming content.
Follow Up with Targeted Content
Use data collected from Mailmodo’s interactive elements to target follow-up content. For example, send relevant product recommendations based on their quiz answers.
Don’t Overdo the Interactivity
Avoid cramming in a million clickable elements with Mailmodo. A few highly relevant, strategic interactions will perform better.
Continually Test and Optimize
Run A/B tests, analyze performance data, and keep optimizing your Mailmodo interactive email approach. The learning never stops.
The most successful interactive email marketers constantly test new approaches with Mailmodo and focus obsessively on understanding their audience. With diligence and commitment to continuous optimization, your interactive email results will impress and delight.
The Future of Interactive Email Is MailModo
Email marketing is evolving rapidly, and interactive emails created with tools like Mailmodo sit at the forefront of that innovation. Here are some predictions on what the future may hold:
- Even more immersive, app-like experiences embedded right in the inbox
- Interactive elements powered by artificial intelligence and machine learning
- Personalized content tailored to each recipient’s interests and habits
- Augmented reality that brings products and environments to life
- Voice-controlled interactions using natural language processing
- Two-way conversational experiences through chatbots and AI
- More seamless omnichannel experiences and integrated journeys
Email has come a very long way since the simple text-based messages of the early days. The inbox is becoming an immersive, interactive environment where meaningful conversations and experiences can happen with the help of tools like Mailmodo.
Savvy marketers who stay ahead of email innovation curves will have a competitive advantage. Is your brand ready to embrace the future of interactive email?
Key Takeaways and Next Steps
Interactive emails are powerful tools that deliver higher engagement, conversion rates and ROI when executed well with Mailmodo. Here are the key takeaways:
- Interactive elements like quizzes, calculators and clickable images boost engagement in emails.
- Strategically align Mailmodo’s interactivity with campaign goals to provide value to recipients.
- Design mobile-friendly, uncluttered emails with compelling copy to promote interaction.
- Use Mailmodo’s AMP and HTML to create engaging interactive components. Continually optimize based on testing.
- Pay obsessive attention to deliverability, open/click tracking and user behavior.
- Interactive email innovation will only accelerate as technology expands possibilities.
Now that you’re armed with tips and education, it’s time to put your knowledge into action! Start slowly by adding one Mailmodo interactive element to your next email campaign and build up from there. With consistent testing and optimization, you’ll be creating incredibly engaging experiences before you know it.
The future of email marketing is interactive. Embrace this shift fully with Mailmodo and you’ll gain a distinct competitive advantage while also delighting your subscribers. Happy emailing!